Ice, Ice, Baby: Behind the Crystal Curtains at Swarovski Headquarters

January 22, 2014 at 12:53 pm 10 comments


It’s true—here in the littlest state in the country resides the North American headquarters for the world’s leading crystal maker. Swarovski, which crafts crystal jewelry and couture, home decor, chandeliers, figurines and loose crystal elements, is based in Cranston and I was delighted to spend an afternoon at their home base to learn about the company’s legendary past—and exciting future. While the brand conjures up images of IMG_0239pure luxury, Swarovski also takes an approachable, “everyday” point of view. As I was told, the product line has been designed to be worn “from ball gowns to boating.” So when the company was looking for the ideal brand ambassador to represent the Swarovski lifestyle, there was one clear choice: Miranda Kerr. Model, mother and fresh faced fashionista, Kerr is featured in the new spring campaign and I saw some amazing behind the scenes footage from the shoot which included a song composed exclusively for Swarovski by Pharrell Williams. It’s clear Kerr continues the legacy of a brand that since its founding in 1895, has collaborated with Coco Chanel and Christian Dior among other lead designers. To put their versatility in perspective, consider this: Swarovski crystals can be found on some of the most iconic pop culture pieces, including Judy Garland’s red ruby slippers from the Wizard of Oz to Michael Jackson’s glove. Swarovski has an on-site retail shop for employees and guests where I spotted the “Slake” wrap bracelet glittering with Jet Hematite crystals on black microfiber which has become one of my favorite wear-with-anything pieces:

IMG_0581 Want to know where you can find Swarovski locally, click here for the boutique finder or shop online (with a great post-holiday sale going on right now) by clicking here. Here’s a few more images from inside the crystal doors of Swarovski: IMG_0259







Thank you Swarovski for having me as your guest!


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10 Comments Add your own

  • 1. Chelley / AisForAdelaide  |  January 22, 2014 at 1:53 pm

    So. Much. Sparkle!!!!! Beautiful pieces!

  • 2. Michele C.  |  January 22, 2014 at 2:20 pm

    that gold and blue cuff is outstanding. And those mesh-style drape earrings??? *SWOON* I love Swarovski!

    • 3. Andrea McHugh  |  January 23, 2014 at 10:35 pm

      I know, it’s dangerous- so pretty!

    • 4. Andrea McHugh  |  January 23, 2014 at 10:35 pm

      Bling, bling!

  • 5. Heather @ Kraus House Mom  |  January 22, 2014 at 9:02 pm

    I love their sparkle.

    • 6. Andrea McHugh  |  January 23, 2014 at 10:34 pm

      So pretty!

  • 7. Sharon -  |  January 22, 2014 at 9:17 pm

    You capture everything wonderful about Swarovski – its beauty, elegance, history, sparkle, versatility. I treasure the behind-the-scenes peek at such a luxurious and yet so approachable (your beautiful words!) company. Thank you for the lovely, lovely photos, too…

    • 8. Andrea McHugh  |  January 23, 2014 at 10:33 pm

      Thank you so much! We were so discipline there because everything at Swarovski is so beautiful!!!

  • 9. Kristin Wheeler (@MamaLuvsBooks)  |  January 24, 2014 at 12:14 pm

    So beautiful!!! I love all the sparkle!!!

    • 10. Andrea McHugh  |  February 1, 2014 at 2:33 pm

      RI sparkle!!!


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