Partnerships: as a writer who has covered extraordinary happenings for magazines, newspapers, websites and television while also having a mind for marketing and PR, I see so many missed opportunities for perceivable unrelated businesses to work together and create a new idea, concept or experience that ultimately has the potential to boost their bottom line.
When I heard about the new partnership promotion between Newport’s own Castle Hill Inn and New York City-based luxury lingerie retailer Journelle, my first thought was: genius! The “Journelle Getaway” is a shopping and travel package that merges a timeless collection of lingerie, curated by Journelle, with a stay at this timeless Newport resort.
The experience includes a private lingerie appointment and fitting at the Atelier at Journelle in New York City (guests receive 15% off their purchase during their atelier fitting). Sip champagne and tea while shopping a selection of both basics and high-fashion pieces, tailored to guests’ personal requests, waiting upon arrival. (For those who cannot make it to the Atelier in New York, Journelle will be offering 15% off online purchases at www.Journelle.com.)
Then, indulge in a two-night stay at Castle Hill Inn and enjoy a champagne upon arrival, complimentary gourmet breakfast and afternoon tea daily, a three-course dinner for two (gratuity included) and two tickets to any Preservation Society mansion. Guests may opt to stay in the historic and widely-praised Turret Suite offering panoramic views of Narragansett Bay, the Atlantic Ocean and the Castle Hill Lighthouse, or a private Beach Cottage or Beach House, located just steps away from the sand. Rates start at $800 (tax not included). The package is available through December 31, 2014 and can be found online here. To peruse Journelle’s Inspired By Castle Hill Lookbook, CLICK HERE.